During the first two years of MOSAIC, engaging in intentional, principled partnerships with young people has transformed our typical way of working, changing hearts and minds and improving project processes and outcomes.
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Category: HIV
BUILDING A BRAND FOR PrEP: POSITIONING PrEP IN THE HEARTS AND MINDS OF YOUNG PEOPLE
With choice of PrEP products on the horizon – including oral PrEP, the PrEP ring, and CAB PrEP – PrEP marketing and demand generation must evolve with the availability of new PrEP products. Young people, in particular, need PrEP demand generation campaigns tailored to their needs and aspirations.
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PRACTICING OUR PRINCIPLES: HOW APPLYING THE MOSAIC PRINCIPLES CHANGES OUR WORK FOR THE BETTER
When MOSAIC launched, we developed five aspirational principles to guide our work and hold us accountable to the communities we serve. Upholding these principles has led us to have difficult conversations, make challenging decisions, and change how we approach our work on the project for the better. Here we describe how we are putting MOSAIC’s principles into practice.
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COMMUNICATING PrEP CHOICE TO YOUNG WOMEN: DEVELOPING A BRAND STRATEGY FOR COMPELLING COMMUNICATION
As the PrEP category expands to include new products, our marketing and demand generation efforts must communicate with young women about PrEP and product choice in their language so they are ultimately inspired to act. That’s why MOSAIC set out to build a strong, evidence-informed, unified brand for the category.
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JUMP-STARTING PrEP INTRODUCTION: LEVERAGING MOSAIC’S TEMPLATE GUIDELINES TO CREATE AN ENABLING POLICY ENVIRONMENT
When a country is poised to introduce a new biomedical prevention product, policymakers want to ensure that their rollout plan is based on the latest science and provides clear, standardized procedures for implementation. The WHO publishes global guidance on delivering new HIV prevention products, but those recommendations need to be adapted to the local context.
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REAL ENGAGEMENT, REAL IMPACT: NAMIBIAN YOUTH ENGAGE IN NATIONAL HIV PREVENTION POLICY DEVELOPMENT
Meaningful engagement of young people is a key strategy of the MOSAIC project and CATALYST, its flagship study of choice in HIV prevention. But what does meaningful youth engagement really mean? As a youth representative of MOSAIC’s NextGen Squad and a program coordinator supporting MOSAIC implementation in Namibia, I have had a chance to experience it first-hand.
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NEW DATA, NEW OPPORTUNITIES: THE EXPANDING EVIDENCE BASE FOR THE PrEP RING
Three MTN studies – REACH, DELIVER, and B-PROTECTED – recently published critical new data on PrEP ring use among adolescent girls and young women (AGYW), pregnant individuals, and breastfeeding individuals in Africa. All studies offer compelling evidence that the ring is safe for use among these populations.
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CATALYZING THE NEXT GENERATION OF HIV PREVENTION: FROM IMPLEMENTATION SCIENCE TO PROGRAM INTEGRATION
Through oral PrEP, condoms, voluntary medical male circumcision, and antiretroviral treatment, USAID has helped to expand prevention options and access for all. Today, USAID continues to provide global leadership in the HIV response by expanding access to options with a new generation of HIV prevention products.
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INNOVATION KEY TO SUSTAINING IMPACT OF U.S. GOVERNMENT’S INVESTMENTS IN GLOBAL HIV RESPONSE
The world is closer than ever to ending HIV as a public health threat. As the global response to the HIV epidemic continues to transition from an emergency response to one focused on sustaining the progress we’ve made, it is critical that we continue to find innovative solutions to address new challenges.
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THE CHOICE PRINCIPLES: A FOUNDATIONAL TOOL FOR A PROMISING FUTURE IN HIV PREVENTION
Emerging products provide more options and the potential for individuals to find the HIV prevention methods that best suit their needs and preferences. But what does PrEP choice look like, and how can it be protected for all individuals who could benefit from HIV prevention? This blog post presents the choice principles, offers illustrative examples of each principle, and outlines what could come next to advance choice in HIV prevention efforts.
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