To be effective, HIV prevention products must be used correctly and consistently. People with a higher likelihood of exposure to HIV must have access to the most up-to-date products — and use them — to reduce their chances of acquiring HIV. Learn how three NextGen Squad members are contributing to this work.
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VIBE WITH MOSAIC’S NEXTGEN SQUAD: A YOUTH-LED HIV PREVENTION WEBINAR SERIES
MOSAIC’s youth-led, youth-focused webinar series was developed to be a safe space for young people to learn about HIV prevention methods that are in market or coming to market soon. Each session is led and facilitated by members of MOSAIC’s NextGen Squad, our team of youth advocates.
Continue Reading“IT CAN BE YOUR PILLAR OF STRENGTH:” MOVING BEYOND RELATIONSHIPS TO UNCOVER WHAT DRIVES PrEP USE IN YOUNG WOMEN TODAY
It’s an exciting time for HIV prevention. New products including PrEP ring and CAB PrEP are making their way into the market, and AGYW are poised to have a choice of method for the very first time. Just as the PrEP landscape is rapidly evolving, so too is the world in which young women are coming of age—and our marketing efforts must keep up if we want to remain relevant to our audience.
Continue ReadingMOSAIC AT AIDS 2024
MOSAIC is heading to Munich, Germany, for the International AIDS Conference (AIDS 2024). We invite conference attendees to join us for the following sessions.
Continue ReadingADAPTING EMPATHWAYS TO ADDRESS THE SPECIFIC NEEDS OF SEXUAL AND GENDER MINORITY YOUNG PEOPLE
Gender-diverse adolescents and young people face barriers to accessing and taking HIV preventive medication. MOSAIC has adapted the original, family planning-focused Breakthrough ACTION Empathways card deck to help build provider empathy for LGBTQIA+ and sexual and gender minority PrEP clients of all ages.
Continue ReadingCROI 2024: REFLECTIONS OF A NEXTGEN COMMUNITY EDUCATOR
I attended CROI 2024 in Denver, Colorado, earlier this month after being awarded a community educator scholarship by the conference. What an amazing experience! I am still digesting all the science and innovation that was presented, but four themes stood out to me. In this post, I share my key takeaways through the lens of a community educator and member of the MOSAIC NextGen Squad.
Continue ReadingTHE YOUTH MOVEMENT: HOW THE MOSAIC NEXTGEN SQUAD IS TRANSFORMING THE WAYS WE WORK
During the first two years of MOSAIC, engaging in intentional, principled partnerships with young people has transformed our typical way of working, changing hearts and minds and improving project processes and outcomes.
Continue ReadingBUILDING A BRAND FOR PrEP: POSITIONING PrEP IN THE HEARTS AND MINDS OF YOUNG PEOPLE
With choice of PrEP products on the horizon – including oral PrEP, the PrEP ring, and CAB PrEP – PrEP marketing and demand generation must evolve with the availability of new PrEP products. Young people, in particular, need PrEP demand generation campaigns tailored to their needs and aspirations.
Continue ReadingCOMMUNICATING PrEP CHOICE TO YOUNG WOMEN: DEVELOPING A BRAND STRATEGY FOR COMPELLING COMMUNICATION
As the PrEP category expands to include new products, our marketing and demand generation efforts must communicate with young women about PrEP and product choice in their language so they are ultimately inspired to act. That’s why MOSAIC set out to build a strong, evidence-informed, unified brand for the category.
Continue ReadingREAL ENGAGEMENT, REAL IMPACT: NAMIBIAN YOUTH ENGAGE IN NATIONAL HIV PREVENTION POLICY DEVELOPMENT
Meaningful engagement of young people is a key strategy of the MOSAIC project and CATALYST, its flagship study of choice in HIV prevention. But what does meaningful youth engagement really mean? As a youth representative of MOSAIC’s NextGen Squad and a program coordinator supporting MOSAIC implementation in Namibia, I have had a chance to experience it first-hand.
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