I attended CROI 2024 in Denver, Colorado, earlier this month after being awarded a community educator scholarship by the conference. What an amazing experience! I am still digesting all the science and innovation that was presented, but four themes stood out to me. In this post, I share my key takeaways through the lens of a community educator and member of the MOSAIC NextGen Squad.
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During the first two years of MOSAIC, engaging in intentional, principled partnerships with young people has transformed our typical way of working, changing hearts and minds and improving project processes and outcomes.
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With choice of PrEP products on the horizon – including oral PrEP, the PrEP ring, and CAB PrEP – PrEP marketing and demand generation must evolve with the availability of new PrEP products. Young people, in particular, need PrEP demand generation campaigns tailored to their needs and aspirations.
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As the PrEP category expands to include new products, our marketing and demand generation efforts must communicate with young women about PrEP and product choice in their language so they are ultimately inspired to act. That’s why MOSAIC set out to build a strong, evidence-informed, unified brand for the category.
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Meaningful engagement of young people is a key strategy of the MOSAIC project and CATALYST, its flagship study of choice in HIV prevention. But what does meaningful youth engagement really mean? As a youth representative of MOSAIC’s NextGen Squad and a program coordinator supporting MOSAIC implementation in Namibia, I have had a chance to experience it first-hand.
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The world is closer than ever to ending HIV as a public health threat. As the global response to the HIV epidemic continues to transition from an emergency response to one focused on sustaining the progress we’ve made, it is critical that we continue to find innovative solutions to address new challenges.
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Expanding access to and uptake of PrEP products among young people, especially adolescent girls and young women, will be key to ending the HIV epidemic. But how do we ensure HIV prevention efforts resonate with and are effective for young millennials and Gen Z? What does meaningful youth engagement in PrEP delivery really mean?
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What sets CATALYST apart is the study’s emphasis on meaningful involvement of young people at every stage of the research to understand end-user perspectives and help tailor the study to meet their needs. This makes us hopeful because the inclusion of young people in the CATALYST journey has not been tokenistic; rather our contributions have been reflected in the whole process so far. In this post, we describe three ways youth have been engaged in CATALYST.
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We are excited to announce the launch of Catalyzing Access to New Prevention Products to Stop HIV (CATALYST), MOSAIC’s flagship product introduction study. CATALYST will provide and assess an enhanced service delivery package that includes oral PrEP, the PrEP ring, and injectable cabotegravir for PrEP.
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In this podcast episode, NextGen Squad members answer important questions, noting which youth-led activities USAID should invest in and how HIV programs can better involve youth and youth-led organizations in their work. They also discuss the importance of evaluating impact and share thoughts on utilizing social media to reach young people with key messages about HIV prevention.
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