During the first two years of MOSAIC, engaging in intentional, principled partnerships with young people has transformed our typical way of working, changing hearts and minds and improving project processes and outcomes.
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Category: Gender
WE NEED TO APPLY A GENDER-TRANSFORMATIVE LENS TO PrEP MARKETING
As marketing for PrEP has evolved, we have seen a shift away from strategies we know don’t work: fear-based, stigma-reinforcing, HIV-centric, medicalized, and far-future focused. Yet we need to go a step further and analyze all the insights that form the backbone of our campaigns and our messages through a gender-transformative lens.
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“LIVE YOUR LIFE OUT LOUD”: CELEBRATING INTERNATIONAL DAY OF THE GIRL CHILD
Today is the 10th anniversary of International Day of the Girl Child, a time to celebrate girl changemakers and leaders, focus attention on issues that matter to girls, and amplify girls’ voices on the global stage. To mark the occasion, MOSAIC staff reflect on their own girlhood and give advice to their former selves.
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