Blog

INTEREST 2024 KEY TAKEAWAYS

Last week, MOSAIC staff from Nigeria traveled to Cotonou, Benin, for the International Conference on HIV Treatment, Pathogenesis, and Prevention Research (INTEREST). They participated in the conference in person and, in this post, share their reflections.

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Blog

JUMP-STARTING PrEP INTRODUCTION: LEVERAGING MOSAIC’S TEMPLATE GUIDELINES TO CREATE AN ENABLING POLICY ENVIRONMENT

When a country is poised to introduce a new biomedical prevention product, policymakers want to ensure that their rollout plan is based on the latest science and provides clear, standardized procedures for implementation. The WHO publishes global guidance on delivering new HIV prevention products, but those recommendations need to be adapted to the local context. 

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Events

IAS 2023 SATELLITE SESSION | PREPARING FOR THE INTRODUCTION OF INJECTABLE CABOTEGRAVIR FOR HIV PREVENTION IN ASIA

This IAS 2023 session will review evidence from recent studies designed to inform CAB PrEP introduction in Asia; identify regional priorities for a CAB implementation science agenda; examine regional lessons from oral PrEP introduction and scale-up; highlight progress and lessons from preparing for CAB rollout in Africa; and introduce available policy and program planning tools and resources to help countries prepare for CAB rollout.

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Blog

WE NEED TO APPLY A GENDER-TRANSFORMATIVE LENS TO PrEP MARKETING

As marketing for PrEP has evolved, we have seen a shift away from strategies we know don’t work: fear-based, stigma-reinforcing, HIV-centric, medicalized, and far-future focused. Yet we need to go a step further and analyze all the insights that form the backbone of our campaigns and our messages through a gender-transformative lens.

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Blog

POSITIONING PrEP FOR SUCCESS: SIX KEY LESSONS

Demand for oral PrEP has been an issue. How can we do marketing differently with a multi-product PrEP portfolio? What do we want young women’s hearts to feel—and minds to think—about PrEP? These question about the positioning of PrEP are central to its branding as a multi-product category.

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