Blog

THE CHOICE PRINCIPLES: A FOUNDATIONAL TOOL FOR A PROMISING FUTURE IN HIV PREVENTION

Emerging products provide more options and the potential for individuals to find the HIV prevention methods that best suit their needs and preferences. But what does PrEP choice look like, and how can it be protected for all individuals who could benefit from HIV prevention? This blog post presents the choice principles, offers illustrative examples of each principle, and outlines what could come next to advance choice in HIV prevention efforts.

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YOUTH-POWERED: THREE WAYS THE CATALYST STUDY ENGAGES YOUNG WOMEN TO UNDERSTAND PrEP CHOICE

What sets CATALYST apart is the study’s emphasis on meaningful involvement of young people at every stage of the research to understand end-user perspectives and help tailor the study to meet their needs. This makes us hopeful because the inclusion of young people in the CATALYST journey has not been tokenistic; rather our contributions have been reflected in the whole process so far. In this post, we describe three ways youth have been engaged in CATALYST.

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Events

IAS 2023 SATELLITE SESSION | PREPARING FOR THE INTRODUCTION OF INJECTABLE CABOTEGRAVIR FOR HIV PREVENTION IN ASIA

This IAS 2023 session will review evidence from recent studies designed to inform CAB PrEP introduction in Asia; identify regional priorities for a CAB implementation science agenda; examine regional lessons from oral PrEP introduction and scale-up; highlight progress and lessons from preparing for CAB rollout in Africa; and introduce available policy and program planning tools and resources to help countries prepare for CAB rollout.

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WE NEED TO APPLY A GENDER-TRANSFORMATIVE LENS TO PrEP MARKETING

As marketing for PrEP has evolved, we have seen a shift away from strategies we know don’t work: fear-based, stigma-reinforcing, HIV-centric, medicalized, and far-future focused. Yet we need to go a step further and analyze all the insights that form the backbone of our campaigns and our messages through a gender-transformative lens.

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THE DRIVE WITH SASHA: A PODCAST ON YOUTH-LED ACTIVITIES IN USAID’S HIV PREVENTION PROGRAMS

In this podcast episode, NextGen Squad members answer important questions, noting which youth-led activities USAID should invest in and how HIV programs can better involve youth and youth-led organizations in their work. They also discuss the importance of evaluating impact and share thoughts on utilizing social media to reach young people with key messages about HIV prevention.

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POSITIONING PrEP FOR SUCCESS: SIX KEY LESSONS

Demand for oral PrEP has been an issue. How can we do marketing differently with a multi-product PrEP portfolio? What do we want young women’s hearts to feel—and minds to think—about PrEP? These question about the positioning of PrEP are central to its branding as a multi-product category.

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Events

MOSAIC AT SA AIDS 2023

MOSAIC is heading to Durban, South Africa, for the 11th SA AIDS conference. This year’s conference theme: Act, connect, and end the epidemic. We invite conference attendees to join us for the following sessions.

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YOUTH LEADERS AND USAID CELEBRATE YOUTH IN DEVELOPMENT

Today, nearly one third of the global population are youth ages 10-29. Their voices and skills help propel USAID’s development work and create positive change in their communities and around the world. In celebration of the first anniversary of USAID’s updated Youth in Development Policy, USAID invited youth leaders and USAID leadership to talk about the importance of youth engagement in the health sector.

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