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PARENTS, PARTNERS, AND PEERS: THE ROLE OF INFLUENCERS IN ADOLESCENT GIRLS’ AND YOUNG WOMEN’S PrEP USE

We know that adolescent girls and young women live complex lives full of important relationships that shape the decisions they make. Yet too often efforts to generate demand for PrEP fail to reach beyond the individual user to her support system—those trusted people in her life who she leans on when making important choices. But demand generation for PrEP is evolving.

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