During the first two years of MOSAIC, engaging in intentional, principled partnerships with young people has transformed our typical way of working, changing hearts and minds and improving project processes and outcomes.
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Category: User-Centered Approaches
BUILDING A BRAND FOR PrEP: POSITIONING PrEP IN THE HEARTS AND MINDS OF YOUNG PEOPLE
With choice of PrEP products on the horizon – including oral PrEP, the PrEP ring, and CAB PrEP – PrEP marketing and demand generation must evolve with the availability of new PrEP products. Young people, in particular, need PrEP demand generation campaigns tailored to their needs and aspirations.
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PRACTICING OUR PRINCIPLES: HOW APPLYING THE MOSAIC PRINCIPLES CHANGES OUR WORK FOR THE BETTER
When MOSAIC launched, we developed five aspirational principles to guide our work and hold us accountable to the communities we serve. Upholding these principles has led us to have difficult conversations, make challenging decisions, and change how we approach our work on the project for the better. Here we describe how we are putting MOSAIC’s principles into practice.
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COMMUNICATING PrEP CHOICE TO YOUNG WOMEN: DEVELOPING A BRAND STRATEGY FOR COMPELLING COMMUNICATION
As the PrEP category expands to include new products, our marketing and demand generation efforts must communicate with young women about PrEP and product choice in their language so they are ultimately inspired to act. That’s why MOSAIC set out to build a strong, evidence-informed, unified brand for the category.
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REAL ENGAGEMENT, REAL IMPACT: NAMIBIAN YOUTH ENGAGE IN NATIONAL HIV PREVENTION POLICY DEVELOPMENT
Meaningful engagement of young people is a key strategy of the MOSAIC project and CATALYST, its flagship study of choice in HIV prevention. But what does meaningful youth engagement really mean? As a youth representative of MOSAIC’s NextGen Squad and a program coordinator supporting MOSAIC implementation in Namibia, I have had a chance to experience it first-hand.
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INNOVATION KEY TO SUSTAINING IMPACT OF U.S. GOVERNMENT’S INVESTMENTS IN GLOBAL HIV RESPONSE
The world is closer than ever to ending HIV as a public health threat. As the global response to the HIV epidemic continues to transition from an emergency response to one focused on sustaining the progress we’ve made, it is critical that we continue to find innovative solutions to address new challenges.
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BEYOND ENGAGEMENT: BRINGING THE POWER OF YOUNG PEOPLE TO PrEP RESEARCH AND PROGRAMS
Expanding access to and uptake of PrEP products among young people, especially adolescent girls and young women, will be key to ending the HIV epidemic. But how do we ensure HIV prevention efforts resonate with and are effective for young millennials and Gen Z? What does meaningful youth engagement in PrEP delivery really mean?
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YOUTH-POWERED: THREE WAYS THE CATALYST STUDY ENGAGES YOUNG WOMEN TO UNDERSTAND PrEP CHOICE
What sets CATALYST apart is the study’s emphasis on meaningful involvement of young people at every stage of the research to understand end-user perspectives and help tailor the study to meet their needs. This makes us hopeful because the inclusion of young people in the CATALYST journey has not been tokenistic; rather our contributions have been reflected in the whole process so far. In this post, we describe three ways youth have been engaged in CATALYST.
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WE NEED TO APPLY A GENDER-TRANSFORMATIVE LENS TO PrEP MARKETING
As marketing for PrEP has evolved, we have seen a shift away from strategies we know don’t work: fear-based, stigma-reinforcing, HIV-centric, medicalized, and far-future focused. Yet we need to go a step further and analyze all the insights that form the backbone of our campaigns and our messages through a gender-transformative lens.
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THE DRIVE WITH SASHA: A PODCAST ON YOUTH-LED ACTIVITIES IN USAID’S HIV PREVENTION PROGRAMS
In this podcast episode, NextGen Squad members answer important questions, noting which youth-led activities USAID should invest in and how HIV programs can better involve youth and youth-led organizations in their work. They also discuss the importance of evaluating impact and share thoughts on utilizing social media to reach young people with key messages about HIV prevention.
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