To be effective, HIV prevention products must be used correctly and consistently. People with a higher likelihood of exposure to HIV must have access to the most up-to-date products — and use them — to reduce their chances of acquiring HIV. Learn how three NextGen Squad members are contributing to this work.
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MOSAIC’s youth-led, youth-focused webinar series was developed to be a safe space for young people to learn about HIV prevention methods that are in market or coming to market soon. Each session is led and facilitated by members of MOSAIC’s NextGen Squad, our team of youth advocates.
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In July, MOSAIC staff traveled to Munich, Germany, for AIDS 2024. The five of us were fortunate to be among our MOSAIC colleagues in attendance. In this post, we share some of our conference reflections, highlighting three key themes that emerged across our session attendance and participation.
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It’s an exciting time for HIV prevention. New products including PrEP ring and CAB PrEP are making their way into the market, and AGYW are poised to have a choice of method for the very first time. Just as the PrEP landscape is rapidly evolving, so too is the world in which young women are coming of age—and our marketing efforts must keep up if we want to remain relevant to our audience.
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MOSAIC is heading to Munich, Germany, for the International AIDS Conference (AIDS 2024). We invite conference attendees to join us for the following sessions.
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As the HIV prevention field continues to grow and introduce new HIV prevention methods such as the PrEP ring and CAB PrEP, individuals have more options to choose from. But having options alone does not equal having choice. To benefit from the availability of multiple PrEP options, PrEP users need to be able to make an informed choice.
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During the first two years of MOSAIC, engaging in intentional, principled partnerships with young people has transformed our typical way of working, changing hearts and minds and improving project processes and outcomes.
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With choice of PrEP products on the horizon – including oral PrEP, the PrEP ring, and CAB PrEP – PrEP marketing and demand generation must evolve with the availability of new PrEP products. Young people, in particular, need PrEP demand generation campaigns tailored to their needs and aspirations.
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When MOSAIC launched, we developed five aspirational principles to guide our work and hold us accountable to the communities we serve. Upholding these principles has led us to have difficult conversations, make challenging decisions, and change how we approach our work on the project for the better. Here we describe how we are putting MOSAIC’s principles into practice.
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As the PrEP category expands to include new products, our marketing and demand generation efforts must communicate with young women about PrEP and product choice in their language so they are ultimately inspired to act. That’s why MOSAIC set out to build a strong, evidence-informed, unified brand for the category.
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