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PRACTICING OUR PRINCIPLES: HOW APPLYING THE MOSAIC PRINCIPLES CHANGES OUR WORK FOR THE BETTER

When MOSAIC launched, we developed five aspirational principles to guide our work and hold us accountable to the communities we serve. Upholding these principles has led us to have difficult conversations, make challenging decisions, and change how we approach our work on the project for the better. Here we describe how we are putting MOSAIC’s principles into practice.

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REAL ENGAGEMENT, REAL IMPACT: NAMIBIAN YOUTH ENGAGE IN NATIONAL HIV PREVENTION POLICY DEVELOPMENT

Meaningful engagement of young people is a key strategy of the MOSAIC project and CATALYST, its flagship study of choice in HIV prevention. But what does meaningful youth engagement really mean? As a youth representative of MOSAIC’s NextGen Squad and a program coordinator supporting MOSAIC implementation in Namibia, I have had a chance to experience it first-hand.

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YOUTH-POWERED: THREE WAYS THE CATALYST STUDY ENGAGES YOUNG WOMEN TO UNDERSTAND PrEP CHOICE

What sets CATALYST apart is the study’s emphasis on meaningful involvement of young people at every stage of the research to understand end-user perspectives and help tailor the study to meet their needs. This makes us hopeful because the inclusion of young people in the CATALYST journey has not been tokenistic; rather our contributions have been reflected in the whole process so far. In this post, we describe three ways youth have been engaged in CATALYST.

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WE NEED TO APPLY A GENDER-TRANSFORMATIVE LENS TO PrEP MARKETING

As marketing for PrEP has evolved, we have seen a shift away from strategies we know don’t work: fear-based, stigma-reinforcing, HIV-centric, medicalized, and far-future focused. Yet we need to go a step further and analyze all the insights that form the backbone of our campaigns and our messages through a gender-transformative lens.

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THE DRIVE WITH SASHA: A PODCAST ON YOUTH-LED ACTIVITIES IN USAID’S HIV PREVENTION PROGRAMS

In this podcast episode, NextGen Squad members answer important questions, noting which youth-led activities USAID should invest in and how HIV programs can better involve youth and youth-led organizations in their work. They also discuss the importance of evaluating impact and share thoughts on utilizing social media to reach young people with key messages about HIV prevention.

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POSITIONING PrEP FOR SUCCESS: SIX KEY LESSONS

Demand for oral PrEP has been an issue. How can we do marketing differently with a multi-product PrEP portfolio? What do we want young women’s hearts to feel—and minds to think—about PrEP? These question about the positioning of PrEP are central to its branding as a multi-product category.

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