Blog

YOUTH-POWERED: THREE WAYS THE CATALYST STUDY ENGAGES YOUNG WOMEN TO UNDERSTAND PrEP CHOICE

What sets CATALYST apart is the study’s emphasis on meaningful involvement of young people at every stage of the research to understand end-user perspectives and help tailor the study to meet their needs. This makes us hopeful because the inclusion of young people in the CATALYST journey has not been tokenistic; rather our contributions have been reflected in the whole process so far. In this post, we describe three ways youth have been engaged in CATALYST.

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WE NEED TO APPLY A GENDER-TRANSFORMATIVE LENS TO PrEP MARKETING

As marketing for PrEP has evolved, we have seen a shift away from strategies we know don’t work: fear-based, stigma-reinforcing, HIV-centric, medicalized, and far-future focused. Yet we need to go a step further and analyze all the insights that form the backbone of our campaigns and our messages through a gender-transformative lens.

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POSITIONING PrEP FOR SUCCESS: SIX KEY LESSONS

Demand for oral PrEP has been an issue. How can we do marketing differently with a multi-product PrEP portfolio? What do we want young women’s hearts to feel—and minds to think—about PrEP? These question about the positioning of PrEP are central to its branding as a multi-product category.

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YOUTH LEADERS AND USAID CELEBRATE YOUTH IN DEVELOPMENT

Today, nearly one third of the global population are youth ages 10-29. Their voices and skills help propel USAID’s development work and create positive change in their communities and around the world. In celebration of the first anniversary of USAID’s updated Youth in Development Policy, USAID invited youth leaders and USAID leadership to talk about the importance of youth engagement in the health sector.

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CHANGING THE DYNAMIC: HOW THE HIV PREVENTION AMBASSADOR TRAINING PACKAGE IS ENHANCING YOUTH ENGAGEMENT IN ZIMBABWE

The HIV Prevention Ambassador Training Package is designed to support the meaningful engagement of youth “Ambassadors” in helping adolescent girls and young women (AGYW) remain free from HIV. Recognizing young people as full partners in HIV prevention is a key step toward equalizing the response to the epidemic — today’s World AIDS Day theme and call to action.

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Events

PARENTS, PARTNERS, AND PEERS: THE ROLE OF INFLUENCERS IN ADOLESCENT GIRLS’ AND YOUNG WOMEN’S PrEP USE

We know that adolescent girls and young women live complex lives full of important relationships that shape the decisions they make. Yet too often efforts to generate demand for PrEP fail to reach beyond the individual user to her support system—those trusted people in her life who she leans on when making important choices. But demand generation for PrEP is evolving.

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