The world is closer than ever to ending HIV as a public health threat. As the global response to the HIV epidemic continues to transition from an emergency response to one focused on sustaining the progress we’ve made, it is critical that we continue to find innovative solutions to address new challenges.
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Expanding access to and uptake of PrEP products among young people, especially adolescent girls and young women, will be key to ending the HIV epidemic. But how do we ensure HIV prevention efforts resonate with and are effective for young millennials and Gen Z? What does meaningful youth engagement in PrEP delivery really mean?
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What sets CATALYST apart is the study’s emphasis on meaningful involvement of young people at every stage of the research to understand end-user perspectives and help tailor the study to meet their needs. This makes us hopeful because the inclusion of young people in the CATALYST journey has not been tokenistic; rather our contributions have been reflected in the whole process so far. In this post, we describe three ways youth have been engaged in CATALYST.
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As marketing for PrEP has evolved, we have seen a shift away from strategies we know don’t work: fear-based, stigma-reinforcing, HIV-centric, medicalized, and far-future focused. Yet we need to go a step further and analyze all the insights that form the backbone of our campaigns and our messages through a gender-transformative lens.
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In this podcast episode, NextGen Squad members answer important questions, noting which youth-led activities USAID should invest in and how HIV programs can better involve youth and youth-led organizations in their work. They also discuss the importance of evaluating impact and share thoughts on utilizing social media to reach young people with key messages about HIV prevention.
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Demand for oral PrEP has been an issue. How can we do marketing differently with a multi-product PrEP portfolio? What do we want young women’s hearts to feel—and minds to think—about PrEP? These question about the positioning of PrEP are central to its branding as a multi-product category.
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Today, nearly one third of the global population are youth ages 10-29. Their voices and skills help propel USAID’s development work and create positive change in their communities and around the world. In celebration of the first anniversary of USAID’s updated Youth in Development Policy, USAID invited youth leaders and USAID leadership to talk about the importance of youth engagement in the health sector.
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Gen-N celebrates the brave choice to take action toward an HIV-negative generation. Everyone can be a Gen-N hero by supporting young people to access health services such as HIV testing and PrEP, celebrating youth-friendly health care workers, and listening to young people’s concerns without judgment.
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The HIV Prevention Ambassador Training Package is designed to support the meaningful engagement of youth “Ambassadors” in helping adolescent girls and young women (AGYW) remain free from HIV. Recognizing young people as full partners in HIV prevention is a key step toward equalizing the response to the epidemic — today’s World AIDS Day theme and call to action.
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We know that adolescent girls and young women live complex lives full of important relationships that shape the decisions they make. Yet too often efforts to generate demand for PrEP fail to reach beyond the individual user to her support system—those trusted people in her life who she leans on when making important choices. But demand generation for PrEP is evolving.
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