Demand for oral PrEP has been an issue. How can we do marketing differently with a multi-product PrEP portfolio? What do we want young women’s hearts to feel—and minds to think—about PrEP? These question about the positioning of PrEP are central to its branding as a multi-product category.
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Today, nearly one third of the global population are youth ages 10-29. Their voices and skills help propel USAID’s development work and create positive change in their communities and around the world. In celebration of the first anniversary of USAID’s updated Youth in Development Policy, USAID invited youth leaders and USAID leadership to talk about the importance of youth engagement in the health sector.
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Gen-N celebrates the brave choice to take action toward an HIV-negative generation. Everyone can be a Gen-N hero by supporting young people to access health services such as HIV testing and PrEP, celebrating youth-friendly health care workers, and listening to young people’s concerns without judgment.
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The HIV Prevention Ambassador Training Package is designed to support the meaningful engagement of youth “Ambassadors” in helping adolescent girls and young women (AGYW) remain free from HIV. Recognizing young people as full partners in HIV prevention is a key step toward equalizing the response to the epidemic — today’s World AIDS Day theme and call to action.
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We know that adolescent girls and young women live complex lives full of important relationships that shape the decisions they make. Yet too often efforts to generate demand for PrEP fail to reach beyond the individual user to her support system—those trusted people in her life who she leans on when making important choices. But demand generation for PrEP is evolving.
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Any two people can use Empathways together. But in the global HIV care, prevention, and treatment community, Jhpiego has leveraged an adapted version of the tool, using it to bring together groups of people who have relationships that are uncomfortable at best, and downright traumatizing at worst.
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For the MOSAIC project team, the AIDS 2022 conference set the stage for embracing the introduction of new biomedical HIV prevention products and generating evidence on how to support choice and effective use. We attended the conference virtually and took away three key messages that resonate with our work on MOSAIC.
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Since oral PrEP was first approved for use in 2012, dozens of countries have approved the product and use is expanding. But the pace of scale-up has been slower than expected and PrEP remains out of reach for many who may benefit from it.
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In this photo story, MOSAIC NextGen Squad representatives introduce themselves through their stories. They share their passions, what led them to work in HIV prevention, their thoughts on MOSAIC, and their hopes and dreams for the future.
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As we move toward a multi-product HIV prevention market, adolescent girls and young women must be empowered to choose an HIV prevention product that meets their needs.
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